Xbox will not play m4v files. Either xbox should support the file or - more appropriatly - iTunes should let you convert your movie to .wmv or a supported format. You can do that if you buy your movies or tv shows from any other vendor except for iTunes. I personally - while an avid Apple fan - hate the way iTunes tries to "protect" it's content by limited what the user is allowed to do with it. In the end they're only making the user experience more difficult, and less practical. Unless iTunes stops this rediculousness I think I'll start convert m4v to wmv for xobx with m4v converter
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